Veterinary hospital teams lose hours to bottlenecks, workflow chaos, and inconsistent training. LeadForward Solutions combines AI-driven automation with proven change management to help you reclaim productivity, reduce stress, and increase profitability.
Veterinary hospital teams lose hours to bottlenecks, workflow chaos, and inconsistent training. LeadForward Solutions combines AI-driven automation with proven change management to help you reclaim productivity, reduce stress, and increase profitability.
25+ years of operational expertise. Not generic consulting.
Tracey Johnson brings 25+ years of operational leadership across general practices, specialty hospitals, emergency clinics, and multi-location networks. She holds an MBA in Marketing and Information Systems (University of Redlands) and an MA in English/Writing & Linguistics (Northeastern University).
She's managed $36 million specialty hospitals, overseen $101 million territories, and led teams through transformational change.
She isn't a generic AI consultant. She understands veterinary culture, financial models, and the specific bottlenecks that drain your practice.
"I deliver unique strategic value: 25+ years of veterinary leadership experience combined with expertise in AI-driven transformation."
— Tracey Johnson






From peers who've worked with her directly.
Tracey's leadership and mentorship had a profound impact on me. She helped me develop both confidence and capability. She's the kind of leader who shapes not just your work, but who you become.

Sue Santerre
Hospital Administrator
Tracey is one of the most intelligent and empathetic leaders I've ever worked with. She consistently creates pathways to success for everyone on her team. Her leadership style is collaborative and fosters an environment where people feel encouraged to take initiative.

Nare Hamalian
Veterinary Professional
Tracey is the kind of leader who makes you want to be better. She is sharp and unwavering in her integrity. She doesn’t just delegate; she shares responsibility. She’s the kind of leader who shapes the leader you want to become.

Wendy Farley
Veterinary Operations Director
AI Implementation Is Failing Your Practice
Your market shifted. Your workflows didn't.

The U.S. veterinary industry is facing a downturn that research predicts will continue into 2026:
Client visits down approximately 3% year-over-year
52% of pet owners have skipped or declined needed veterinary care due to cost
79% of practices report staff turnover among veterinary technicians, with burnout as the primary reason
Practice revenues up, but visits down, meaning higher prices, fewer patients
According to MIT, 94% of businesses fail to successfully implement AI solutions. Why? Because implementation requires more than just technology. It requires change management, adoption strategy, and leadership coaching. That's where most AI fails.
That's what we solve.
Here's what actually changes your practice.
94% of AI projects fail because technology isn't enough.

Technology alone wont fix your processes. Your team has to adopt it, trust it, and want to use it. Poorly implemented AI creates resistance, frustration, and wasted investment. Most practices install tools nobody uses.
"The problem isn't just technology; it's adoption. My differentiator is ensuring success through change management and leadership coaching."
— Tracey Johnson
LeadForward Solutions implements tools AND coaches your team through adoption. We address fears openly, help leaders guide change, and make AI stick.
AI will not replace your veterinarians, technicians, or receptionists. It eliminates busywork so your team can focus on patient care, client relationships, clinical decision-making.
"AI will not replace your staff. We believe in implementing efficiencies to help them be more productive, focusing them back on high-value patient and client care."
— Tracey Johnson
Your team's value is in judgment, compassion, and expertise. AI handles the rest.

Three steps. Proven. Veterinary-specific.

Process Assessment & Alignment
Deep analysis of workflows, systems, and pain points. Interviews with leadership and staff. Identification of your top 3-5 AI opportunities. ROI baseline and readiness assessment.
Outcome: Your entire team understands current reality and agrees on next steps. Resistance drops because people feel heard.

Operational Efficiency & Automation
Implementation of AI tools customized to your workflows. Staff training and competency certification. Real-time optimization during the first 30 days.
Outcome: Reclaim 5+ hours per week per team member. Exam room utilization increases. Staff wait time decreases. Financial visibility improves.

Amplified Profitability & Results
Regular performance reviews and KPI tracking. Quarterly strategy sessions. Ongoing change management coaching. Financial analysis showing ROI and profitability improvements.
Outcome: AI becomes business as usual. Profitability and staff satisfaction improve measurably.
"We leverage the LEAD Forward Framework: Assess, Automate, Amplify to reduce bottlenecks and increase engagement within your hospital."
— Tracey Johnson
The framework respects veterinary complexity and includes change management at every stage. We're not just installing technology. We're leading your team through the shifts required to adopt new ways of working.
Five tiers. One framework. All include change management.
What veterinary leaders ask before they commit.
No. AI eliminates busywork so your team focuses on clinical care and client relationships. Your team's value is in judgment and compassion, not data entry.
No. AI works for any size: solo practitioners, small groups, multi-location hospitals, specialty practices, emergency clinics. We identify which workflows have the highest impact for your specific practice.
Resistance is normal. We coach you on communication, address concerns openly, and help your team see benefits early. Adoption happens when people feel heard and see results.
Most practices see improvements within 30 days. Full implementation takes 12 to 16 weeks. Measurable ROI typically shows in 3 to 6 months.
We handle all technical implementation and train your team. You focus on leadership and patient care. We're the tech experts.
Pricing depends on practice size and scope. Assessments start at $3,000. Implementations range from $10,000 to $15,000. Most practices see ROI within 3 to 6 months.
Book a free 30-minute strategy call. We'll discuss your situation and explore fit. No obligation. No pressure.

How 25 years of solving the same problems led to AI.
Tracey spent 25 years solving operational problems in veterinary practices: general practices, specialty hospitals, urgent care, emergency clinics, multi-location networks, $101 million territories.
She watched the same problems repeat: burnout, inefficiency, missed profitability. Even when she redesigned workflows and coached leaders the results were real but limited by human capacity. Post-COVID, demand exploded. Teams burned out. When the market shifted, practices had exhausted staff and outdated workflows.
Tracey realized AI wasn't a future opportunity. It was a present necessity. But most AI consultants don't understand veterinary operations. They sell generic tools. Implementations failed because they ignored the human element. She built something different: deep operational expertise combined with AI innovation and proven change leadership.
"My goal is simple: transform how your practice works so you can achieve More Profit, More Time, and Less Stress using Artificial Intelligence."
— Tracey Johnson
Tracey believes technology should serve people, not replace them.
AI should honor what you've built while positioning your practice for what's next.
94% of AI projects fail because technology isn't enough.
What's inside: 4 biggest AI opportunities for your practice, how to save 5+ hours per week, real workflow automation examples, change management steps, efficiency benchmarks specific to veterinary practices.
In 30 minutes, we'll discuss: your specific bottlenecks and pain points, your top 3 AI opportunities, what implementation could look like, next steps (no obligation, no pressure).

LeadForward Solutions, LLC helps veterinary leaders solve operational challenges through AI-driven consulting, change management, and leadership coaching. We partner with hospital leaders to increase profitability, reduce stress, and build teams that thrive.
(781) 818-1847
Norwood, MA
New England + Virtual Consulting Nationally
LeadForward Solutions, LLC
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